The innovative tool offers customized email templates and tracking of email marketing campaigns inside Shopify Marketing November 2019: Shopify, a multinational e-commerce company announced the release of an email marketing tool named Shopify Email.
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The growing emphasis on promotional emails including welcome series emails, nurture series emails, birthday or anniversary emails, or user verification emails offered by email software automation will have a tremendous impact on the market in the forthcoming years.Ĭlick here to get the short-term and long-term impact of COVID-19 on this Email Marketing Software Market. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the market during the forecast period. The email automation trend has gained popularity over the years.Īutomated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The survey also stated that email marketing gains traction in the industry by showcasing 106% growth during the year 2015 to 2017. For instance,, Inc, a cloud-based American software company announced its survey in 2017, which indicated that most of the business-to-business (B2B) marketers are still preferring email marketing for their campaign. The focus of major companies towards improving customer relations by implementing email marketing will boost the email marketing software market growth.
The expansion of IT companies in developing nations such as India and China will promote the growth of the Email Marketing Software Market. Small companies and startups are leveraging email marketing software as the most cost-effective tool to expand their customer base, which in turn, will boost the market in the forthcoming years. The emergence of digital marketing companies in India will have an excellent effect on the market. The penetration of high-speed internet services will further aid the adoption of email marketing in the region.
The presence of small & medium enterprises will further foster growth in the region in the foreseeable future.Īsia Pacific is predicted to witness a substantial growth rate during the forecast period owing to the rising demand for technology in developing countries.
The Email Marketing Software Market in North America stood at USD 355.4 million in 2019 and is predicted to dominate the global market during the forecast period owing to the rising inclination towards email marketing platforms for enhancing advertising capabilities. Low Email Deliverability Rate Impeding the Adoption of Email Marketing Platforms Rising Email Automation Trend to Augment Growth Presence of Numerous Enterprises to Enable Growth in North America Top Key Players of Email Marketing Software Market:Įmail Marketing Software Market Share, Report Scope and segmentation: Report CoverageĬhannel, Deployment, Enterprise size, Application, Industry. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future. We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Overall, almost every sector is anticipated to be impacted by the pandemic. There are some industries that are struggling and some are thriving.
Rising support from governments and several companies can help in the fight against this highly contagious disease. We understand that this health crisis has brought an unprecedented impact on businesses across industries. The emergence of COVID-19 has brought the world to a standstill. The increasing attention by companies towards promotional emails to attract customers will be a dynamic factor for the growth of the market during the forecast period, states Fortune Business Insights in a report, titled “ Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications, Healthcare, Retail, Consumer Goods, Travel and Transportation, Information Technology Enabled Service (ITeS), and Others) and Regional Forecast, 2020-2027” the market size stood at USD 1,025.7 million in 2019. 01, 2021 (GLOBE NEWSWIRE) - The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.
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